Adopting a hybrid marketing approach at this time can help brands not just weather the present crisis but emerge stronger at the other end. SAS® Marketing Analytics helps brands tailor each unique customer journey across all channels.
Gartner says that Leaders “consistently do considerably better in overall multichannel marketing performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing their multichannel marketing hub business.”
Wilson Raj, Global Director of SAS Customer Intelligence, noted that most marketing organizations don’t have the in-house expertise to extract real-time intelligence from digital and traditional data, and SAS Customer Intelligence 360 covers that deficit. "With embedded predictive marketing analytics and AI-guided helpers, marketers can predict customers’ journeys, understand the most significant customer experience drivers or forecast how marketing initiatives will perform now and in the future."
By capturing information that customers leave on brand websites and effectively integrating it with personalized offers and content at the right moment, SAS Customer Intelligence 360 helps create a much improved customer experience while also satisfying customers’ privacy preferences.
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*Gartner Magic Quadrant for Multichannel Marketing Hubs by Noah Elkin, Benjamin Bloom, Mike McGuire, Colin Reid, Joseph Enever. 12 May 2020.