SAS® stays one step ahead of the demand for smart, real-time campaigns.
Gartner expects spending on marketing software to reach more than $6 billion in 2015 and keep growing at an annual rate of nearly 24 percent by 2018.** That challenges marketing vendors to not only keep up with — but anticipate — customer needs. For the 9th consecutive year, Gartner has recognized SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management,* which evaluates the “most-relevant and compelling marketing solutions.”
SAS helps organizations such as T-Mobile, Chico's and Orlando Magic integrate their website, store, catalog, direct mail, email and mobile channels to create consistent customer experiences. “SAS not only simplifies integration, reduces data duplication, and improves the experience for marketers – it embodies the ease of use and flexibility they expect of enterprise marketing software providers,” said Jonathan Moran, Principal Product Marketer for SAS.
SAS is committed to investing in multichannel campaign management (MCCM) and marketing for digital business. We've increased R&D for the CI platform by 33 percent in 2014 over 2013, with an emphasis on open-source technology to deliver quick, cost-effective innovation. In 2014, SAS’ MCCM solutions generated $420 million in revenue, representing more than 10 percent annual growth.
“Customer experience is the de facto differentiator for the digital business,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “Your customer's experience is your brand as a whole, whether it’s online, in a store, over a mobile device, or some combination of these. Winners are designing and delivering multichannel interactions on the customer’s terms.”
Leaders consistently do considerably better in overall campaign management performance for
basic and advanced campaigns, and for integration with digital marketing. They have high market
visibility, high market penetration, strong market momentum and a strategic vision for growing the
campaign management business.