Global citizenship and the role of technology

Is big data analytics fundamental for transforming the world?

Businesses taking action to expand and enrich their social responsibilities. Public sector agencies improving the lives of citizens. These are some of the stories we hear from customers and colleagues around the world that inspire us. And these are the stories we wish to share with you in this issue of Intelligence Quarterly — stories that bring to life the many ways analytics helps make our world a better place to live.

Turn on the news today, and — more often than not — you will hear stories of disease, abuse, poverty and war. The financial news is not much different, although the increasing use of behavioral economics offers some hope. When businesses can better understand — and meet — customer motives and expectations, everyone wins.

We often hear that growth is the answer to all our problems. However, growth alone will not suffice. As behavioral economics develop, we need “inclusive growth,” where everyone can play a part and all sectors can benefit.

We know a brighter future is possible for all. As the following stories illustrate, analytics is a powerful technology that can be used to improve our world. The global family needs us now more than ever, and technology has a role to play in global citizenship. Just consider:

Analytics is a powerful technology that can be used to improve our world.

Here at SAS, we are committed to helping organizations use data for good. Big data must be used to close the gap between perception and mathematical truth. And this can only be done with analytics.

Another way to become global citizens and agents of change in our communities is to spread the positive stories of disruptive technologies improving society.

To that end, our work here at SAS has never been more important. As we remain focused on our work at hand, I am confident that we will not only contribute to inclusive growth, but also to the role big data analytics will play in improving the lives of those around us.


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