Wilson Raj
Global Director of Customer Intelligence, SAS

Wilson Raj is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. 

Data-inspired and creatively-driven, Raj has built brand value, engagement, and loyalty through expertise in strategy and analytical marketing. With over twenty years of experience in multiple industries, he has engineered strategic programs that fuse advertising, branding, digital marketing, social media, relationship marketing and public relations for connected brand experiences. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, and Philips. He also advised C-level executives on digital strategy while at award-winning agencies that include Publicis Groupe and WPP-owned agencies—such as VML/Young & Rubicam and Wunderman. 

Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire , CNBC.com, eMarketer, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet, and more.  

He holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore. 

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Speaker engagements

2021Co-host for Reimagine Marketing Podcast PodcastSAS
2020The Future is Coming: Customer Experiences in 2030Marketing Evolution C-Suite Summit, CanadastrategyXchange
2020Reimagine Marketing: Preparing for the 2030 CustomerCI Week LATAM (plenary session speaker), LATAMSAS
2020Preparing for the 2030 ConsumerBrandweek Masters Live 2020 (Virtual Event)Adweek
2020Experience 2030: Are you ready for the future of CX?IABDay Colombia 2020 (keynote), ColombiaIABColombia/P&M
2020Marketing Challenges in Reaching the Digital Customer of the FutureSAS Digital Magazine, LATAMSAS LATAM
2020Acceleration of Government ExperienceTennessee Virtual Digital Government Summit 2020 (speaker/panelist), Tennessee, USGovernment Technology
2020Content Marketing in the Age of UncertaintySAS Webinar (with MarketingProfs Content Editor)SAS & Ann Handley (author, influencer)
2020Future of CX and Marketing in a Post-Coronavirus WorldLinkedIn Live with Bernard Marr, LinkedInBernard Marr (author, influencer)