Global Director of Customer Intelligence, SAS
Wilson Raj is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions.
Data-inspired and creatively-driven, Raj has built brand value, engagement, and loyalty through expertise in strategy and analytical marketing. With over twenty years of experience in multiple industries, he has engineered strategic programs that fuse advertising, branding, digital marketing, social media, relationship marketing and public relations for connected brand experiences. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, and Philips. He also advised C-level executives on digital strategy while at award-winning agencies that include Publicis Groupe and WPP-owned agencies—such as VML/Young & Rubicam and Wunderman.
Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire , CNBC.com, eMarketer, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet, and more.
He holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.
|2021||Co-host for Reimagine Marketing Podcast||Podcast||SAS|
|2020||The Future is Coming: Customer Experiences in 2030||Marketing Evolution C-Suite Summit, Canada||strategyXchange|
|2020||Reimagine Marketing: Preparing for the 2030 Customer||CI Week LATAM (plenary session speaker), LATAM||SAS|
|2020||Preparing for the 2030 Consumer||Brandweek Masters Live 2020 (Virtual Event)||Adweek|
|2020||Experience 2030: Are you ready for the future of CX?||IABDay Colombia 2020 (keynote), Colombia||IABColombia/P&M|
|2020||Marketing Challenges in Reaching the Digital Customer of the Future||SAS Digital Magazine, LATAM||SAS LATAM|
|2020||Acceleration of Government Experience||Tennessee Virtual Digital Government Summit 2020 (speaker/panelist), Tennessee, US||Government Technology|
|2020||Content Marketing in the Age of Uncertainty||SAS Webinar (with MarketingProfs Content Editor)||SAS & Ann Handley (author, influencer)|
|2020||Future of CX and Marketing in a Post-Coronavirus World||LinkedIn Live with Bernard Marr, LinkedIn||Bernard Marr (author, influencer)|