About this paper
Today, organizations are feeling the urgency to become more customer-centric. Most have a tsunami of data, but it is of little benefit if users cannot interact with it effectively to share insights in presentations, email, texts and meetings. New tools that combine the powers of data visualization with easier-to-use analytics are maturing, making it possible for nontechnical business users to do more on their own. This report checklist offers seven best practices for formulating a strategy to derive and deliver actionable customer intelligence. The practices are aimed at helping organizations turn their increasingly voluminous data riches into competitive business advantage.