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E-book

Storytelling in Business: The plot, the players and the path to dynamic customer engagement

A SAS Best Practices E-book

About this e-book

Take an interactive look at how a newly appointed Customer Experience Manager (CEM) navigates his quest to create an omnichannel experience. This ebook walks through steps for building a team focused on a common goal and creation of a customer journey map. You’ll see how the CEM learns about the power of story as a communication tool to share the progress and success of the omnichannel project. It includes an interactive checklist you can use to see how storytelling is working for you.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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