White Paper
Big Data in Insurance
Beyond Experimentation to Innovation
About this paper
Insurers are well on their way to using big data to glean fresh insights that drive innovation. In this paper, research firm Strategy Meets Action summarizes the results of a survey of 75 insurers from property/casualty and life/annuity companies in North America and related interviews. Topics include details on the hefty uptick in insurers’ use of analytics and big data, four key business areas for big data in insurance, and why different approaches to organization, resources and technology are needed now.
About SAS
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