Explore resources related to marketing analytics.
Get an analytics-level view of the technology trends that are likely to dominate business and technology strategies in the years to come.
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Вебинар
Оптимизация маркетинговых коммуникаций с помощью аналитики. SAS CI360 Engage: Direct и Engage: OptimizeМы расскажем про функциональность и связку модулей SAS CI 360 Engage: Direct и Engage: Optimize
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Article
Использование Python в решениях SAS Intelligent Decisioning 5.4Начиная с версии 5.3, у пользователя появилась возможность легко встроить скрипт Python в решение SAS ID. Теперь Python исполняется в MAS без необходимости дополнительной обёртки в DS2 - узел кода Python сделает это за вас.
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Аналитический отчет
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
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Вебинар
Новый персонализированный маркетинг Campaign as a ServiceМы готовы представить вам новый подход к персональным коммуникациям с клиентами и рассказать о нем на вебинаре.
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Вебинар
Управление омниканальными путешествиями клиентов. SAS CI360 Engage: Direct и Engage: DigitalМы расскажем про ключевой функционал модуля SAS CI360 Engage: Direct и Engage: Digital
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (People Focused), Q2 2020Forrester names SAS a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (People Focused), Q2 2020
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (Document Focused), Q2 2020Forrester names SAS a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (Document Focused), Q2 2020.
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Аналитический отчет
Многоканальный маркетинговый хаб от SAS вновь в числе лидеров магического квадранта GartnerМногоканальный маркетинговый хаб от SAS вновь в числе лидеров магического квадранта Gartner
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Вебинар
Планирование и согласование маркетинговых активностей. SAS CI360 Plan.Наводим порядок в отделе маркетинга: эффективное планирование, бюджетирование и согласование маркетинговых активностей, выстраивание процесса запуска кампаний.
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Article
Ваши клиенты не боятся новых технологий, а вы?Исследование показывает, что потребители принимают новые технологии даже быстрее, чем бренды.
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Article
Маркетологи и конфиденциальностьКомпании, которые нарушают новые законы о конфиденциальности, подвергаются штрафам, но еще дороже им может стоить испорченная репутация.
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Article
Цифровая трансформация для малого и среднего бизнесаУлучшая качество обслуживания клиентов малый и средний бизнес делает шаг к цифровой трансформации
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.Forrester names SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019Forrester names SAS a Leader in The Forrester Wave™: Enterprise Marketing Management Suites, Q3 2019
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Article
Пять трендов, которые изменят качество обслуживания клиентовПоследнее исследование HBR меняет привычные «можно» и «нельзя» в работе с клиентами
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Article
Under siege: Improving customer experience in bankingBanks are ranking low in customer satisfaction, but improvement is possible says Digital Banking Report owner and publisher Jim Marous.
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Аналитический отчет
Vendor Rating: SAS -
Customer Story «АгроТерра» вместе с SAS меняет подход к бизнесуС аналитикой SAS АгроТерра сохраняет конкурентное преимущество на рынке
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Article
Студенты Высшей Школы Экономики в офис SAS25 февраля студенты с факультета компьютерных наук посетили SAS. Наши эксперты рассказывали о компании, аналитике, задавали вопросы с подвохом, на которые ребята быстро, а, главное, правильно отвечали.
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Customer Story
AI-driven personalization gives electronics retailer a boostConrad Electronic использует решения SAS для клиентской аналитики, чтобы создавать актуальные предложения в режиме реального времени.
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Customer Story
Targeted offers give hockey fans the royal treatmentLA Kings extend hot streak off the ice with analytics-grounded customer intelligence.
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Article
IoT: ускоритель взаимодействия с клиентами, который не стоит игнорироватьIoT представляет собой мощный источник данных, который в сочетании с аналитикой может дать представление обо всем, от поведения до эмоций и здоровья. И вот почему это ключ к улучшению качества обслуживания клиентов.
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Customer Story Как «Пятерочке» удалось удержать клиентов с помощью аналитической платформы SASВ торговой сети «Пятерочка» выстроена крупнейшая на сегодня программа лояльности.
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Технический документ
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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Customer Story Банк «Санкт-Петербург» внедрил SASАвтоматизация процессов целевого маркетинга позволила ускорить вывод новых предложений на рынок, повысить отклик со стороны клиентов и объем продаж.
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Customer Story Страховой Дом ВСК выстраивает процессы целевого маркетинга с помощью SASАналитическая CRM-система SAS позволила ВСК автоматизировать и значительно повысить эффективность целевых маркетинговых кампаний.
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Customer Story
Fast-growing bank wins market share with cloud solutionICA Banken cut marketing campaign design from six weeks to one day and increased conversions tenfold.
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Customer Story «Киви Банк» проверяет благонадежность клиентов с помощью SASЧтобы принимать решения о выдаче карты рассрочки «Совесть», в банке был построен кредитный конвейер на базе SAS Real-Time Decision Manager
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Технический документ
Six Keys to Credit Risk Modeling for the Digital AgeModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
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Article
Эффективный маркетинг в реальном времениМаркетинг в реальном времени – это взаимодействие с клиентом, где бы он ни находился в процессе покупательского путешествия. Максимальное использование данных о клиентах позволяет лучше понять, кто они и чего хотят. Таким образом можно повысить качество обслуживания покупателей в режиме реального времени.
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Технический документ
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
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Технический документ
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
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Технический документ
Managing the Analytics Life Cycle for Decisions at ScaleLet the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
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Аналитический отчет
How Data Science Teams Leverage Machine Learning and Other Advanced AnalyticsGartner's 2017 customer reference survey for data science and machine learning platforms reveals how many organizations are undertaking data science initiatives.
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Технический документ
Data and the customer experienceFor true customer engagement, marketers have moved beyond transactional interactions such as coupons and traditional tactics that do not offer an engaging experience. Using data and analytics for a deeper understanding of the customer, marketers are more successful in building the relationship.
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Article
3 способа улучшить результаты real-time маркетингаВ нашем мире, основанном на опыте, успех зависит от релевантности и скорости реакции на запросы клиентов. В эпоху, где мы всегда на связи, использование маркетинга в реальном времени обеспечивает наилучшее качество обслуживания клиентов.
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Технический документ
Using SAS Marketing Optimization to improve credit-line optimizationLearn how SAS Marketing Optimization enables credit line optimization to balance the needs of managing risk exposure and achieving an acceptable rate of return at the portfolio level, as well as to devise a structured approach and advanced methodology that supports credit line strategy.
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Технический документ
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility ServicesLearn how automakers and their partners are using IoT data and analytics to help them reshape business models, seize new sources of revenue and develop inventive ways to better serve customers.
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Технический документ
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
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Технический документ
Beyond The CampaignMarketing leaders are constantly trying to build profitable customer relationships by delivering innovative marketing strategies that reach and energize the audience. At the same time, initiatives like customer experience management are driving the need for a marketing makeover. This paper shows how leading companies are repositioning their marketing efforts to prepare for a more data- and results-driven environment.
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Технический документ
Journey to the Core of Customer CentricityMany communications service providers (CSPs) have begun their digital transformations, but the big question remains – how can operators improve the overall customer experience and still increase revenue? To accomplish digital transformation and be truly customer focused, CSPs need to understand the customer journey.
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Технический документ
Using Data to Create Outcome-Based Customer ExperiencesA framework for moving from a transactional, static data framework (think traditional customer experience management) to a more fluid, analytically driven approach where the data and analytics are fused into the process rather than being siloed.
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Технический документ
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
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Технический документ
Power your digital transformation with guided analyticsMarketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers.
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E-Book
How Customer Intelligence Is Energizing the Utilities IndustryIn these times of empowered customers – who are more demanding than ever and increasingly vocal on social media – it is important for utilities to shift their attention outward. Today, being a customer-centric, information-driven organization has become a business imperative for utility providers. We’ve compiled this e-book to explain how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.
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Технический документ
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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Article
Общение c покупателем в реальном времени — это будущее в управлении клиентским опытомВзаимодействие с клиентами в реальном времени требует знания прошлых покупок, особых предпочтений и контекста, иначе вы рискуете упустить возможность заполучить покупателя.
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E-Book
Your guide to becoming a modern marketerWhat skills do you need to become a modern marketer, and how can you use those skills to transform your marketing organization? This e-book provides a plan of action, starting with your data.
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Технический документ
Getting to Why in Omnichannel Marketing AttributionThis paper explores the role of advanced analytical tools in understanding customers, driving marketing effectiveness and optimizing strategies and tactics to maximize business results.
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Технический документ
Marketing attribution: Giving credit where credit is dueDiscover how marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions.
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Customer Story
Chico's FAS делает покупателям предложение, от которого невозможно отказатьсяChico’s FAS relies on SAS Customer Intelligence to fine-tune marketing interactions and connect customers to the merchandise they want.
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Технический документ
Improve Customer Experience with Actionable Artificial Intelligence While more marketers turn to artificial intelligence technologies, this new territory also raises more questions. This paper offers a detailed look into how AI works, and explores the opportunities and challenges it presents.
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E-Book
Your guide to modernizing the marketing organizationBest practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
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Технический документ
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
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Технический документ
Customer Analytics: Taking the First StepTake the first step toward creating a valuable customer analytics program – understanding the customer using data visualization capabilities.
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Технический документ
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
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Технический документ
Analytics and the Customer JourneyRead about seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey and, ultimately, improving each customer experience in the process.
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E-Book
Keep them coming back How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? In this e-book, we provide the latest research on customer loyalty, along with a three-pronged approach for securing it.
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Технический документ
Data Elevates the Customer Experience Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience.
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Технический документ
Mobility, Vulnerability and the State of Data PrivacyWe live in a mobile, digital world. Consumers expect and demand that they can connect every aspect of their daily lives to their smartphones and tablets. To live up to this expectation requires organizations to be more intimately aware of consumers’ wants and preferences. How are views changing as we become less attached to our technology and it literally is becoming more attached to us? Read our third annual survey to see how consumer sentiment is adapting to these changes.
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Технический документ
Operationalizing and Embedding Analytics for ActionThis TDWI Best Practices Report focuses on how organizations can and are operationalizing analytics to derive business value.
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Технический документ
Blazing the Trail from Data to Insight to ActionThis report presents results of a survey of 105 marketing executives of large global organizations, conducted by Forbes Insights in partnership with SAS. Learn how much these organizations have integrated customer data analytics into their key processes, which areas are still works in progress, and how your organization compares.
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Технический документ
The Architecture and Security of SAS® Marketing Operations Management The architecture of the SAS Marketing Operations Management solution and various aspects of its deployment.
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Технический документ
How Analytics Reveals New Utility Customer ValueFind out how to become a trusted energy partner, learning from current trends and best practices in customer analytics.
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Технический документ
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy CustomersAt a time when technology is woven into just about every aspect of our lives, your organization has probably gotten really good at collecting customer behavioral and feedback data. But how effective is your plan for putting that data into action? In this Aberdeen report, you’ll learn why personalization is critical for today’s marketers and the steps you can take to successfully incorporate analytics into a customer experience management program to deliver personalized, timely and consistent messages throughout the customer journey.
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Технический документ
Demand-Driven Forecasting and Planning: Take Demand Responsiveness to the Next LevelThis research report, produced in partnership with IndustryWeek, explores the way manufacturers currently use demand-driven forecasting and planning, as well as what future technology investments and methodologies will yield even more accuracy – and more revenue.
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Технический документ
Shopper Insights to Improve Retail Loyalty ProgramsLeveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.
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Технический документ
Unleashing the Power of Text Analytics for Travel Discover how text analytics can improve the way your travel organization runs its business – from marketing to operations to revenue management.
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Технический документ
Unleashing the Power of Text Analytics for HotelsDiscover how text analytics can improve the way your hotel runs its business – from marketing to operations to revenue management.
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Технический документ
Testing, TestingA/B testing can give marketers more confidence in their marketing because it provides an analytical way to choose the right message for the right customers at the right time using the right channels. This Point of View paper explains what A/B testing is, why it matters and how it works.
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Технический документ
Five Steps to Analytical Maturity -
Аналитический отчет
Технический документ
Marketing Analytics for Manufacturing: Forging Customer InsightsBusiness Intelligence
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Технический документ
Get Started With Big Data: Tie Strategy to PerformanceMany organizations have turned to large-scale data gathering and analytics to differentiate their business and compete on a higher level. While it may seem like everyone is doing “big data”, not all organizations have approached the initiative with a strategy that will ultimately succeed. This Harvard Business Review paper explores the very real and difficult challenges that C-level executives face in setting a sound strategy around data and analytics and provides four principles that your organization can put in place to guide a successful big data initiative.
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Технический документ
The Art of Decisive Merchandising This research report discusses which changes in merchandising offer the most painful obstacles to overcome and which ones open doors to the most promising opportunities.
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Customer Story
Building customer satisfaction with better network monitoringКак SAS Analytics помогает крупной телекоммуникационной организации анализировать трафик, предупреждать возникновение проблем и улучшать обслуживание клиентов.
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Технический документ
Six Ways to Use Subscriber Data to Build a Stronger Business -
Технический документ
ANA Magazine: Measures for SuccessThis report is part of ANA Magazines Thought Leadership Series sponsored by SAS.
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Технический документ
SAS for Media -
Технический документ
Experience 2030. The Future of Customer Experience is... NOW!Futurum and SAS conducted a global survey including more than 1,700 consumers and brands from the United States, Canada and Mexico to understand what defines customer experience today and how it’s evolving through the year 2030.
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Технический документ
TDWI Checklist Report | Six Best Practices to Ignite the Customer Experience with IoTThe IoT extends digital customer experience to physical customer experience and customer journeys for ultimate brand distinction. This TDWI Checklist Report, sponsored by SAS, outlines six best practices for data professionals and practitioners when using IoT to improve customer experience.
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Технический документ
Experience 2030Today’s consumers not only expect a lot from brands, they also capitalize on AI, IoT, mixed reality and other immersive and emerging tech. This puts tremendous pressure on marketing organizations to reinvent their operating models so they can act in the moment.
This global report identifies the various relationships between brands and consumers that shape customer engagements today, uncovering where they are aligned and where they are not. It provides insights to help brands bridge those gaps to build a forward-looking customer experience framework to help move their companies into the future.
Third-party paper sponsored by SAS and conducted by Futurum Research.
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E-Book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
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Технический документ
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and BeyondThis report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.
