About this paper
Machine learning uses algorithms to build analytical models, helping computers “learn” from data. It can now be applied to huge quantities of data to create exciting new applications such as driverless cars.
This Conclusions Paper, based on a presentation at the Analytics 2014 conference, introduces key machine learning concepts and describes new SAS solutions that allow data scientists to perform machine learning at scale. In the presentation, Viseca Card Services shares its experiences using machine learning to differentiate a new customer loyalty program.