About this e-book
Analogies are a powerful tool that can help an audience grasp complex ideas. This ebook uses the technique by comparing a mechanic’s journey to a storyteller’s assembly process defined by the acronym, “PARTS”: people, analytics, requirements, tools and success factors. It highlights useful tips for completing an audience profile and a storyteller checklist. It addresses the question of which comes first, data or story. It also includes examples, a four-step design roadmap and eight best practices to keep you on the road to success. Anyone can tell a story if they have the right parts. Just know, there’s some assembly required.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.