White Paper

Using SAS® to Deliver Analytically Injected Digital Personalization for Online and Offline Data

About this paper

Real-time digital content personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize digital content for visitors based on array of data attributes is maturing. This paper discusses a phased approach in which enterprises capture clickstream data and bring that data in-house to be merged with other sources of customer data. Their analytics team can use this merged data to build sophisticated predictive models that can be deployed into real-time digital-personalization applications. In the final phase, enterprises continuously improve their predictive models in an iterative process.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.

First Name

Last Name

Email Address

Organization/Company

Job Title

Country/Region

Business Phone

Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

All personal information will be handled in accordance with the SAS Privacy Statement.