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The Best Price for the Most Revenue

A global life-cycle management strategy should be baked into a drug's initial price at launch

About this paper

It's hard to know if your pricing strategy is the right one to maximize returns at every stage of a product's life cycle. And there is added external market pressure to make the best decision across geographies. For instance, many governments are increasing scrutiny of the clinical value a product brings to the market. Knowing the right price is critical – and you need a global perspective to be successful. In this complimentary Pharmaceutical Executive article, you'll read a background and current status of pricing in life sciences, the role of advanced analytics and tactics to create a cross-organizational pricing center.

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