Complimentary White Paper

Insights from a recent American Marketing Association webcast are conveniently summarized in this white paper. Charlene Li, bestselling author of Groundswell, points to the explosion of data pouring into organizations by way of social media, websites and retail channels. She talks about how breaking down organizational silos and recognizing every customer as a potential marketer are some of the key strategies that will turn insights into actions across multiple business units day in and day out.

In addition to an overview of recent trends in marketing technology, the paper also reveals why more than 30 percent of survey participants have a goal to complete the shift from silos and static dashboards to an integrated marketing platform by the end of 2011, while another 28 percent expect to finish the process in 2012.

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