SAS | The Power to Know
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E-book

Your guide to becoming a modern marketer

A plan of action to help managers and practitioners develop analytical skills

About this e-book  

As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. To fully leverage analytics, marketers have to modernize almost everything they know and do.

This e-book provides a plan of action, starting with your data. The articles document the lessons we learned at SAS while modernizing our marketing organization. It introduces you to three modern marketers from SAS, provides marketing analytics examples and offers new ideas on how to become more analytical.

 

Sobre o SAS

O SAS é líder em software analítico e serviços de consultoria, e o maior fornecedor independente no mercado de business analytics. Com aplicações de negócio inovadoras, suportadas por uma plataforma de inteligência empresarial, o SAS ajuda os seus clientes distribuídos por mais de 80.000 locais a tomarem as melhores decisões de forma mais rápida, aumentando o seu desempenho e valor de negócio. Desde 1976 que o SAS oferece aos seus clientes THE POWER TO KNOW®.

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