SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
E-book

The Mechanics of Storytelling

A SAS Best Practices E-Book

About this e-book

Analogies are a powerful tool that can help an audience grasp complex ideas. This ebook uses the technique by comparing a mechanic’s journey to a storyteller’s assembly process defined by the acronym, “PARTS”: people, analytics, requirements, tools and success factors. It highlights useful tips for completing an audience profile and a storyteller checklist. It addresses the question of which comes first, data or story. It also includes examples, a four-step design roadmap and eight best practices to keep you on the road to success. Anyone can tell a story if they have the right parts. Just know, there’s some assembly required.

 

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
*
 
  Sim, eu gostaria de fazer opt-in para receber e-mails ocasionais do SAS Institute Inc., bem como as suas filiais, sobre produtos e soluções SAS, eventos, white papers, ofertas especiais em matéria de formação e publicações, etc. Todas as informações pessoais serão tratadas de acordo com a Declaração de Privacidade do SAS.
 
 

Back to Top