White Paper

Driven by Data: The Importance of Building a Culture of Fact-Based Decision-Making

About this paper

This white paper reviews a portion of a research program conducted by BusinessWeek Research Services designed to understand how companies can optimize business analytics to improve fact-based decision making and to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. It is part of a series of white papers for C-level executives intended to facilitate sharing the most important insights from the research.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.

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