Get more value from your inbound, real-time customer interactions by going beyond what a simple rules or recommendation engine can provide. By combining the world's best analytics with business logic and contact strategies, we deliver the best real-time recommendations and decisions to your interactive customer channels – websites, contact centers and point of sale – at every possible touch point.
- Offer optimization. Integration with outbound campaign management and other data systems is simplified.
- Decision processes. Easy decision process construction via an intuitive, visual interface means reduced implementation and deployment time.
- Data throughput. Multitier architecture with server clustering capabilities ensures high throughput, even in high-volume, 24/7 environments.
- Real-time analytics. Automated analytical techniques include an array of analytic capabilities – customer lifetime value, propensity, attrition and credit risk modeling.
- Campaign testing. Out-of-the-box A/B test nodes enable of different offers. Campaign simulation capabilities let you see how decision flows will perform in an operational environment.
We need to understand each individual customer, to make sure the offers we present them are not too general. The models allow us to make relevant offers based on more than just what makes sense for the customer to buy in terms of price logistics.