About this paper
Marketing is no longer about creating a flurry of activity – it’s about orchestrating customer interactions that deliver ROI. It’s not about reaching everyone – it’s about reaching the right ones. And it’s not about creating just one great customer experience – it’s about managing the complete customer journey to build loyal and profitable relationships for years to come. As marketers, we need to look beyond a single customer experience, because while one touch point matters, what matters even more is a customer’s complete, cumulative, end-to-end journey. Every journey begins with the first step. I invite you to learn more about how analytics can support your marketing efforts to manage the customer journey and give you the results you want. As you flip through this booklet, take a minute to imagine how your business could change if you truly understand what makes your customers happy.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .