Reduce churn and increase customer profitability by using customer intelligence capabilities to derive insights from real-time loyalty data.
Grocery & Pharmacy
How Grocers & Pharmacies Use SAS®
Featured Customer | Colruyt
Belgian grocer Colruyt uses predictive analytics from SAS to tailor promotions and boost customer spending.
A larger percent of households now use our promotional coupons, and the increase resulted in a larger average spent in our stores by cardholders. Equally important, it indicates a clear increase in customer loyalty. Bart Van Roost Department Head, Strategic Marketing & BI Colruyt Group
Colruyt Facts & Figures
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