About this paper
Obtaining a holistic view of customers is a classic big data problem that requires you to capture, prepare, manage, integrate and analyze huge amounts of digital data. This paper – based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – takes a look at how advancements in analytics, data visualization and big data processing power can help you become more predictive and prescriptive in your digital and integrated marketing efforts.
About SAS
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.
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