About this paper
Marketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers. Customer analytics provides the insights to inform both tactics and strategies. Predictive analytics and optimization enable marketers to focus efforts and enhance results. And real-time analytics optimizes your response based on where customers are in the buying journey.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.