With SAS®, Banco Santander expects to reduce fraud losses, operating costs
Analytics will help bank boost productivity, improve data management and operational efficiency
With fraud losses on the rise across the banking industry, Banco Santander Brazil is beefing up its anti-fraud efforts by moving to a new comprehensive fraud management platform using a trifecta of SAS technology. Santander, the country’s third largest privately held bank, will use SAS® Fraud Network Analysis, SAS Visual Analytics and SAS Grid Manager.
The expected result? Reduced fraud losses and operational costs through better management of the bank’s daily big data generation.
“This year, we expect these new solutions to fuel our anti-fraud efforts and technology modernization, generating significant reduction of losses and gains in efficiency and productivity,” said Fernando Diaz, Executive Director of Technology at Santander.
Santander wanted to increase processing efficiency and saw that analytics, data visualization and better system integration was the best path. According to Diaz, “The bank's objective is to significantly reduce fraud in three areas – credit card, current account and loan – with Fraud Network Analysis. We can also hope to improve efficiency when creating new retail credit policies and models.”
SAS Visual Analytics provides a point-and-click environment to explore data graphically, and SAS Grid Manager offers a shared, managed analytics environment with workload balancing, high availability and parallel processing.
“We needed a flexible technology platform so our infrastructure could keep up with the growth of our business areas,” said Diaz. “A platform that would give us autonomy to manage processes, prioritizing the most critical ones and optimizing the windows of peaks and valleys.”
Santander's choice of SAS was based on loyalty, flexibility and project time frames. Also, the bank needed to improve information management with more options for adapting and altering models and increase efficiency so business areas can easily visualize scenarios and concepts.
Read about a layered approach to fraud detection and prevention.
The history of Santander stretches back over 150 years. Today, the Santander Group has over 13,500 branches in more than 40 countries - more than any other international bank - with our focus being in continental Europe, the UK, USA and South America. We have over 92 million customers worldwide. Banco Santander Brazil is the largest division in Latin America and one of the world's most important, accounting for 50 percent of the total profit of the group. The bank was founded in 1982 in São Paulo, where its headquarters are located.
Sobre o SAS
O SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento). No Brasil desde 1996, a subsidiária brasileira conta com mais de 200 clientes, escritórios em São Paulo (SP), Rio de Janeiro (RJ) e Brasília (DF), cerca de 180 colaboradores e atua em diferentes setores como finanças, telecomunicações, varejo, energia, governo, manufatura e educação.