Contact strategy powered by SAS® enables CUNA Mutual Group and its TruStage Agency to expand its Direct to Consumer Business

Insurer says SAS® software offers 'unlimited potential'

Using predictive models built with software from business analytics leader SAS, CUNA Mutual Group, through its TruStage Insurance Agency, has revamped its customer contact strategy to provide more relevant, timely offers to credit union members. The result: better customer satisfaction, increased revenue and reduced cost.

Since 2006, CUNA Mutual has mined its databases with SAS® to create clear and concise internal reports. Now, using SAS Enterprise Guide ® as its primary predictive modeling tool, the insurer is embracing more advanced uses of the software.

"By leveraging advanced regression techniques, we successfully developed new models to help us determine a better strategy for targeting consumer prospects," said Simon Gao, Vice President of Consumer Analytics at CUNA Mutual. "Our results have been strong, both contributing to our organization's bottom line and enabling us to most efficiently reach the credit union members who most need the protection our products provide."

CUNA Mutual, through TruStage, uses SAS for a variety of other projects, such as developing forecasting models and automating scoring to identify the best prospects to target as most suited to cross selling opportunities. In addition, the team is visualizing data better with JMP® desktop statistical discovery software from SAS.

"We see SAS as a tool with unlimited potential," said Gao. "As we grow our business, we want SAS to be there with us providing solutions along the way."

Read more about SAS solutions for the insurance industry.

About CUNA Mutual Group

CUNA Mutual Group insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group's vision is unwavering: To deliver service excellence through customer-focused products and market-driven insight. TruStage Insurance Agency's products and programs are designed to help credit union members prepare for — and enjoy—the moments that matter most in their lives.

About JMP

SAS created JMP in 1989 to empower scientists and engineers to explore data visually. Since then, JMP has grown from a single product into a family of statistical discovery tools, each one tailored to meet specific needs. John Sall, SAS co-founder and Executive Vice President, heads the JMP business unit.

Sobre o SAS

O SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento). No Brasil desde 1996, a subsidiária brasileira conta com mais de 200 clientes, escritórios em São Paulo (SP), Rio de Janeiro (RJ) e Brasília (DF), cerca de 180 colaboradores e atua em diferentes setores como finanças, telecomunicações, varejo, energia, governo, manufatura e educação.

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