SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Gaining Customer Insights

The Value of Analytics in Banking and Payments

About this paper

Stakeholders across the banking and payments value chain are under intense pressure to find ways to truly understand and connect with customers and members. As they seek ways to boost acquisition and cross-sell efforts, decrease attrition and increase revenue, many firms are discovering the power and value of analytics. This Mercator Advisory Group research brief sponsored by SAS explores how analytics can help institutions better understand customers’ wants, needs and behaviors – and help pave a critical path to consistent profitability.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Czy masz profil SAS? To complete this form automatically Zaloguj się

*
*
*
*
 
*
 
 
  Tak, wyrażam zgodę, aby otrzymywać okazjonalne wiadomości e-mail od SAS Institute Inc. i jej podmiotów powiązanych o produktach i usługach SAS. Rozumiem, że mogę wycofać swoją zgodę w dowolnym momencie, klikając link podany w wiadomościach e-mail.

Dane osobowe będą przetwarzane zgodnie z oświadczeniem o ochronie prywatności firmy SAS.

 
 

Back to Top