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Driving Marketing Relevance in Today's Digital World

Insights from an American Marketing Association webcast presented by SAS

About this paper

Marketing is about more than just campaign management, data warehousing and social media; it's really more about connecting everything that has to do with revenue. A recent AMA webinar, sponsored by SAS, examined this concept, exploring how breaking down organizational silos, encouraging and celebrating risk-taking, and recognizing every employee and customer as a potential marketer were key strategies for driving the relevance of marketing in a digital world. This paper provides a summary of that webinar.

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