About this paper
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by: - Building a more competitive business model. - Enabling customer-centric business strategies in a product-centric organization. - Turning expanding volumes of customer data into actionable insight for smarter decision making. - Providing a roadmap for integrating technology to achieve competitive advantage.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.