Today’s customers are connected 24/7, surfing and searching wherever they may be. They’re interactive. And they expect service that requires insights only available through analytics.
Which is why creating relevance has become such a hot topic. The key is making the most of every customer interaction throughout the customer journey. Now you might ask, how do you actually deliver the best offer in every situation at the most appropriate time, and understand how changes in your business will affect outcomes?
Choose Marketing Optimization for Your Best Results
This on-demand webinar by the AMA and SAS delivers practical advice on how you can improve your marketing results with real-time marketing optimization. Once you’ve watched this webinar, you’ll understand how to:
- Be relevant for customers anytime over any channel.
- Achieve reduced costs, higher ROI and happier, more profitable customers.
- Deliver the best real-time recommendations to your interactive customer channels.
Kimberly McGraw, Senior Solutions Architect for Customer Intelligence, SAS
David Wallace, Principal Product Marketing Manager, SAS