SAS a Leader: Gartner’s 2016 Magic Quadrant for Multichannel Campaign Management
Real-time decision making and vision for the future of marketing spark SAS® Customer Intelligence success
Marketers armed with advanced analytics have the power to shape a customer’s experience in the moment – and that’s when it counts. SAS® Customer Intelligence enables organizations to take action using the customer’s channel of choice, combining data from websites, stores, email, mobile and more. For the 10th consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Multichannel Campaign Management.
Bolstered by 40 years of advanced analytics expertise and the suite’s marketing optimization component helped to drive double-digit growth for SAS Customer Intelligence in 2015.
“Customer experience is a top priority of any brand,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “The ability to improve that experience in real time is a must-have in the modern marketer’s toolkit.” SAS Customer Intelligence streamlines the “next best offer” process so marketers can optimize and personalize the customer experience across all channels.
“Predictive analytics makes this possible,” adds Raj. “Customers don’t differentiate between channels, and neither should brands. SAS helps brands make smarter and more relevant marketing decisions – regardless of channel.”
For SAS, a clear vision of the future of marketing technology anchors the company’s Leader standing in Multichannel Campaign Management. Yesterday SAS debuted its next-generation solution, SAS Customer Intelligence 360, which helps marketers create the ideal experience for their customers through any digital channel. Backed by powerful predictive analytics, the technology transforms traditional marketing techniques for the digital world. Details about the new offering are available at sas.com/360.
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