E-Commerce & Specialty

How E-Commerce & Specialty Retailers Use SAS®

Support unified commerce and ensure a consistent, optimized customer experience across the entire retail operation.  

Adopt analytical merchandising, intelligent marketing and an integrated data strategy.

Improve top-line sales and boost margins by optimizing promotional and markdown pricing strategies.

Featured Customer | Shop Direct

Shop Direct has transformed from a traditional catalogue business into one of the UK’s leading digital retailers, using SAS to deliver award-winning, personalized customer experiences.

SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement. Neil Chandler CEO of Financial Services Shop Direct

Shop Direct Facts & Figures

49 million

products sold annually

1.3 million

visits to its websites daily


online sales coming from mobile devices

Other E-Commerce & Specialty Retailers Working Smarter With SAS®