Executive Vice President & Chief Sales Officer
Nick Lisi is responsible for SAS’ global sales in more than 60 countries. He strongly believes that a highly effective sales organization drives consistent, global revenue growth by demonstrating value to its customers.
“Helping businesses and organizations tap into the value of analytics so they can gain new insights and achieve unexpected results is very rewarding,” said Lisi. “My job is to continue empowering the global SAS sales teams to understand the challenges our customers face and provide them with the right tools and resources that allow all of us to be successful.”
Prior to his current position, Lisi served as Senior Vice President of SAS Sales and Global Field Operations where he developed and executed results-focused strategies and programs for the company’s more than 3,000 sales and operations professionals. Prior to that he was Vice President of SAS Americas, where he was instrumental in growing and developing the organization in the United States, Canada and Latin America. He led the development efforts for the US Customer Loyalty and Retention team and its use of a customer development lifecycle model to ensure SAS remains current with customers’ needs, and to ensure customers receive the maximum value from their SAS investment. The end result of this strategy is a continued culture of excellence for SAS and its customers.
As Vice President, Lisi also led the creation of a volume sales channel in the US to accelerate both sales and renewal revenue growth. Since its inception, US Inside Sales has generated more than $150 million in new revenue and established relationships with over 2,700 new customers.
Lisi began his SAS career in 2003 as the Vice President of Sales for SAS Canada, where he drove year-over-year revenue growth until his departure in 2005. From 2005 to 2007, Lisi acted as Managing Director for EMC Canada, then President and CEO of AudienceView, a next-generation ticketing company. In both positions, he drove strategy and deployment of effective sales and services models, achieved significant growth, and exceeded quarterly targets. He returned to SAS in 2007 as interim Country Manager for SAS Brazil, where he aligned the organizational structure to support the go-to-market strategy.
Lisi has more than 30 years of technology sales experience with companies like IBM and Xerox, where he held both sales and management roles. He holds a bachelor’s degree in history and Italian literature, and a master’s in business administration from the University of Toronto. He currently splits his time between Cary, North Carolina and Toronto, Ontario.