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SAS again ranked No. 1 advanced analytics provider, market share continues growth, says industry research firm 

Organisations continue to invest in SAS® technologies for improved insight, competitive edge and customer service 

Mumbai, India  (Jul. 17, 2013)  – SAS, the leader in business analytics software and services, continues to hold a commanding market share in the global advanced analytics market, according to an IDC report titled 'Worldwide Business Analytics Software 2013-2017 Forecast and 2012 Vendor Shares'. SAS has held this leading position since IDC started tracking advanced analytics in 1997.

The IDC research showed analytics leader SAS with a 36.2 percent share of the 2012 global advanced analytics, up almost a percentage point from a year earlier and twice the market share of the next closest competitor. In fact, all of the named advanced analytics providers' market share combined totaled just 24.9 percent.

SAS' 2012 share in advanced analytics of 36.2 increased from 35.3 percent in 2011 and 34.9 percent in 2010, outpacing growth of the overall advance analytics market, according to IDC.

"The market research numbers, with SAS as the top advanced analytics supplier, reflect customer confidence that SAS Analytics with its 37-year pedigree offers customers improved organisational performance," said Jim Davis, SAS Senior Vice President and Chief Marketing Officer.

"SAS investment and innovation since its 1976 founding has produced a rich analytics portfolio that organisations of all sizes and types benefit from. Whether it is a midsize vacation rental company looking to optimise cost controls and improve customer satisfaction, or a multinational corporation analysing risk or marketing campaigns, SAS Analytics offer a solid return on investment. The IDC vendor share report validates that," said Davis.

Speaking on the occasion, Sudipta K. Sen, Regional Director - South East Asia, CEO & Managing Director, SAS Institute (India) said, "We are proud to be recognised as a leader in the global advanced analytics market. SAS has also been consistently named as the leader in the Indian advanced analytics market. This reflects our commitment towards offering effective solutions that helps our customers in deriving valuable insights from their data." 

In addition, IDC ranked SAS as a top five overall business analytics provider. SAS was also among top five contenders in numerous subcategories, including: query and reporting, content analytics, data warehouse generation, supply chain, services operations, and CRM analytic applications and financial performance and strategy management.

For more information on SAS Analytics please read a brief paper on how to manage analytics for innovation.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know®. SAS has been in India since 1997. SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. SAS works with organisations across Industries and offers them Analytics & Business Intelligence to fuel innovation and meet their business objectives. Year on year SAS has been leading the Advanced Analytics market in India with majority market share. It has also been awarded as one of the best places to work for by the Great Places to Work institute. Information on SAS India operations can be found at The Power to Know®® .

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