About this paper
The Translation Layer is the first of a three-paper series titled Increasing the Business Impact of Customer Insights and Analytics. The translation layer is defined as the role that analytical people play, or ought to play, within organizations to bridge the gap between information and powerful business applications. This paper illustrates why the analytics community must evolve to increase the impact they have on the organizations where they work.
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.