About this paper
To build programs and services that will redefine them as trusted energy partners, utilities need to understand their customers intimately and then reshape the customer experience. To this end, customer-facing processes have become one of the hottest areas for analytic applications at utilities – whether the intent is to reduce churn or to elevate customer satisfaction rankings. Ready to move boldly ahead? Learn about current trends and best practices in customer analytics for today’s energy providers based on research from Aberdeen Group and other data we’ve collected from utilities around the world.