About this eBook
Over the past decade, the banking sector has embraced digital transformation throughout product and service delivery. Covid-19 has accelerated the transformation process. Online banking grew by 16% in just three months – the equivalent of four years’ growth prior to the COVID-19 pandemic.
Online and mobile banking are now just the baseline: customers expect their bank to provide seamless digital experiences and personalised journeys. But the future of banking depends on more than just the front-end of customer experience.
In this manifesto, we set out five key pillars for the future of banking and how SAS can support banks in delivering truly customer-centric transformation