About this paper
This white paper describes a specific strategy leading the way to effective digitalization and greater profitability without deteriorating the customer experience in banking. It is necessary to strengthen the decision support focusing on the customer as opposed to the present one focusing on products and processes. For this reason, SAS introduces The Digital Bank 2.0. This concept rests on a holistic way of thinking with regard to the actual customer interaction, in which digital and analogue touchpoints act on the terms of each customer by means of underlying, automated and coherent processes.
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