Altibox optimizes its customer dialogue with SAS Institute

Altibox, the pioneer in seamless entertainment universe and fibre broadband, selects SAS Institute to reap the benefits of advanced analytics and artificial intelligence.

Altibox means fast internet and exciting entertainment for nearly 600 000 households in Norway and Denmark. For each one of them, the customer journey is unique.

"Our collaboration with SAS Institute will give us the opportunity to even better understand our customers and the ability to communicate smartly throughout the customer journey across channels", said Altibox CEO Thomas Skjelbred.

The Altibox partnership has had the most satisfied broadband customers for 10 years in a row, according to EPSI. Building and developing such trust requires excellent communication with customers.  

"We are looking forward to creating a multi-channel marketing hub which, through deep customer insights, will make it easier to create personal experiences", said Jørn Seglem, Managing Director of SAS Institute in Norway. "We are very proud that Altibox chose SAS Institute as a partner. We look forward to complement their strong professional environment and help further develop their competitiveness and an even stronger brand", said Seglem.

"Now we are looking forward to starting the real work: implementing and applying the solution in a way that provides value for our customers", added Thomas Skjelbred, who expects the solution to be ready to use by mid-2020.

About Altibox

Altibox is a company in the Lyse Group. Since its founding in 2002, we have established ourselves at the forefront of Norwegian fiber TV and the internet, with close to 600,000 connected households in Norway and Denmark. That means that more than 1.2 million Norwegians are using our broadband services every day.

In 2017, a new, groundbreaking TV solution was launched, tying "regular" TV, streaming services, movies, recordings, radio and apps in one seamless entertainment universe.

About SAS and the solution

SAS Institute is the leader in analytics. The company assists customers worldwide with data-driven value creation through innovative software and advisory services. SAS gives you THE POWER TO KNOW®.

The new agreement between the two companies gives Altibox access to SAS® Customer Intelligence 360, a hybrid cloud solution delivered as SaaS. The solution has integrated functionality for resource management, campaign design, workflow and a real-time decision engine, driven by advanced analysis and artificial intelligence.

For more information, contact:

Mabel Moya, leder for kommersiell drift, Altibox
Mabel.Moya@altibox.no, tlf.: +47 417 96 603

Wenche Nielsen, Marketing Director, SAS Institute AS
Wenche.Nielsen@sas.com, tlf.: + 47 472 73 066


About SAS

SAS Institute is the leader in analytics. The company assists customers worldwide with data-driven value creation through innovative software and advisory services. SAS gives you THE POWER TO KNOW®.

  • For more information, please contact:
    Wenche Nielsen, Marketing Director
    Mobil: +47 472 73 066

Thomas Skjelbred
Administrerende Direktør i Altibox

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