NorgesGruppen optimizes the customer journey with SAS

SAS Institute has been NorgesGruppen’s technology partner for campaign management and analytics for years. The collaboration is now further expanded to strengthen the retailer´s customer dialogue.

Relevant messaging is valued when we want to make everyday life easier for our customers, said Truls Fjeldstad, Director of Marketing and Business Intelligence at NorgesGruppen. SAS plays an important part in creating increasingly attractive and personalised services across all channels.

The new agreement establishes a framework for long-term collaboration that provides NorgesGruppen access to SAS® Customer Intelligence 360, a hybrid cloud computing solution.

"NorgesGruppen’s ability to utilize leading technology to improve processes, enables them to continuously assert themselves at the top of customer satisfaction and reputation surveys. We’re proud to complement their strong in-house capabilities, and look forward to assist to further understand and optimize their customer journeys", said Jørn Seglem, Managing Director at SAS Institute Norway.

Woman with children shopping

Customer insight at the core of marketing

The Forrester Wave™ Cross-Channel Campaign Management Q3 2019 recently recognised SAS Institute as a leading provider of software for omnichannel marketing and campaign management.

"The trend of utilizing AI and advanced analytics to enhance customer experiences strengthens our position in the market. When a research firm like Forrester recognises SAS as a leader in cross-channel campaign management, our unique customer insight offering at the centre of marketing is highlighted. It’s one of the reasons why Norway’s leading grocery wholesaling group are strengthening their collaboration with us", concluded Mr. Seglem.


About SAS

SAS Institute is the leader in analytics. The company assists customers worldwide with data-driven value creation through innovative software and advisory services. SAS gives you THE POWER TO KNOW®.

For more information, please contact:
Wenche Nielsen, Markedsdirektør
Mobil: +47 472 73 066

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Truls Fjeldstad

Truls Fjeldstad, Director of Marketing and Business Intelligence, NorgesGruppen

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