SAS in Leaders Quadrant for 2012 Marketing Resource Management Magic Quadrant
Business analytics software provider SAS, a leader in integrated marketing management, announced today it has been placed in the Leaders quadrant in Gartner Inc.'s latest report Magic Quadrant for Marketing Resource Management [i] .
This places SAS among the leading vendors Gartner says "demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers". Gartner defines marketing resource management (MRM) as "a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources."
SAS' 2011 acquisition of Assetlink, a highly regarded provider of MRM software, added planning, resource management and marketing operations capabilities to its customer intelligence solutions. With SAS® Marketing Operations Management, SAS is one of the few vendors able to provide organizations with a fully integrated marketing platform that combines MRM with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the entire marketing organization.
CMOs today have a mandate for accountability from the marketing department. As a result, demand has increased for analytic capabilities that drive better planning, optimization, performance measurement, and execution across marketing functions. Solutions such as SAS Marketing Operations Management, SAS Marketing Mix Advisor, SAS Marketing Optimization and SAS for Marketing Performance Management set SAS apart from other solution providers in this area.
"Already renowned for our business and customer analytics acumen, SAS is proud to be a recognized leader in marketing planning and execution capabilities," said Wilson Raj, SAS Global Product Marketing Principal for Customer Intelligence. "With SAS, CMOs can make marketing a profitable revenue growth engine. Marketers can execute a true integrated marketing management strategy that provides deep understanding of both customer and financial impacts of every marketing activity."
In 2011, SAS was also placed in the Leaders quadrant in Gartner Inc.'s Magic Quadrant for CRM Multichannel Campaign Management and Magic Quadrant for Integrated Marketing Management . SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions on the market. Solutions include SAS for Customer Experience Analytics, SAS Digital Marketing, SAS Marketing Automation, SAS Social Media Analytics and SAS Real-Time Decision Manager.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
[i] Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, January 30 , 2012
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