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SAS is a Leader in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs*


Magic Quadrant Multichannel Campaign Management 2018 Revised

Gartner's first report in this category positions SAS in highest position for ability to execute for multichannel marketing hubs.

With SAS® Customer Intelligence 360, marketers use analytics to optimize every phase of the customer journey. It's a solution that's modernizing the way businesses connect with customers – and for the first year that Gartner has reported on this category, SAS was named a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs

"When your customer can be anywhere in the world as they’re interacting with your brand from mobile, social and brick-and-mortar retail simultaneously, creating a seamless experience for that customer is a challenge for many marketers," said Michele Eggers, Senior Director of Customer Intelligence for SAS.

"Customer journey mapping allows marketers to anticipate a customer’s needs across channels and then take advantage of opportunities to enhance the customer experience – and maximize profitability," said Eggers. "SAS Customer Intelligence helps organizations navigate the complexities of the customer journey with analytically derived insights every step of the way."

SAS Customer Intelligence 360 enables users to plan, analyze, manage and track customer behavior with a single 360-degree view of the customer.

Recommended Resources

Learn about SAS® Customer Intelligence

Learn about SAS Marketing Automation.

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*This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAS. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the US and internationally, and is used herein with permission. All rights reserved.
**Gartner Magic Quadrant for Multichannel Marketing Hubs by Adam Sarner, Andrew Frank, Jennifer Polk, Noah Elkin and Benjamin Bloom, 24 April 2018.

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