How machine learning provides more relevant customer offers
"Nobody will ever complain when you give them too much value." – Daniel Newman
In this video, Newman explains that marketers can take advantage of machine learning techniques to identify the crucial data in real-time to respond with speed and relevance to customer need in our "Age of Immediacy."
Free white paper
In Digital Intelligence: The Heart of Successful Digital Transformation, Daniel Newman, Futurum founding partner and principal analyst, shows marketers how continue their digital transformation and enhance their digital intelligence platforms with techniques such as machine learning.
Download now
Recommended reading
-
Article
Super-charge your fraud detection techniquesPreview a white paper by the International Institute for Analytics on how to evolve the fraud function from a set of fraud detection techniques to a cohesive, continuously improving system.
-
Article
Artificial intelligence, machine learning, deep learning and moreArtificial intelligence, machine learning and deep learning are set to change the way we live and work. How do they relate and how are they changing our world?
-
Article
Your personal data scientistImagine pushing a button on your desk and asking for the latest sales forecasts the same way you might ask Siri for the weather forecast. Find out what else is possible with a combination of natural language processing and machine learning.
-
Article
Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter