With 48 dairy stores in the Midwest, a six-state home delivery network, and in-store sales through local and national grocery chains, Oberweis needed a better way to understand its customer base and growth potential. Especially since Americans are drinking less milk, buying habits are changing, and competition is on the rise.
Oberweis now knows exactly how to compete.
Analytics leads to customer discoveries
This data identifies best locations for bulk mailing. The US Postal service offers discounted rates when promotions are sent to all households in the same carrier route.
Expansion maps show trends by location, highlighting the locations with the best cross-sell and up-sell opportunities.
Oberweis uses this data to identify new customers and new locations for expansion.
Median income analysis identifies the ideal target audience for farm-fresh milk and home delivery.