SAS | The Power to Know

E-book

Storytelling in Business: The plot, the players and the path to dynamic customer engagement

A SAS Best Practices E-book

About this e-book

Take an interactive look at how a newly appointed Customer Experience Manager (CEM) navigates his quest to create an omnichannel experience. This ebook walks through steps for building a team focused on a common goal and creation of a customer journey map. You’ll see how the CEM learns about the power of story as a communication tool to share the progress and success of the omnichannel project. It includes an interactive checklist you can use to see how storytelling is working for you.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Heeft u een SAS profiel? Vul het formulier automatisch in Log in

*
*
*
*
 
*
*
*
 

Alle persoonlijke gegevens worden behandeld in overeenstemming met het SAS privacy beleid.

 
  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.