About this paper
Most businesses and professions have their own descriptive jargon that has fallen into everyday use even though the meaning may have changed substantially from what was originally intended, and marketing is no different. The terms "above the line" (usually intended to describe mass marketing and advertising) and "below the line" (used to define data-driven, direct marketing) are still frequently used, even though they no longer adequately cover the breadth of modern marketing practices.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.
Heeft u een SAS profiel? Vul het formulier automatisch in Log in
Welkom, . Edit Profile Log Out