Facing the New Marketing Reality
Customer data visualization for the smart marketer
We are now entering the era where we finally have access to intuitive and easy-to-use analytics, and no longer are dependent on IT to discover campaign opportunities. We’re witnessing the birth of a new marketing reality!
This e-book describes the challenges marketing faces today and how data visualization and easy-to-use analytics help to increase your marketing effectiveness.
You’ll learn how to:
- discover and test new campaign opportunities
- optimize marketing expenditures
- understand the value and impact of each channel
- independently deliver insights & results on the spot
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.