Facing the New Marketing Reality
Customer data visualization for the smart marketer
We are now entering the era where we finally have access to intuitive and easy-to-use analytics, and no longer are dependent on IT to discover campaign opportunities. We’re witnessing the birth of a new marketing reality!
This e-book describes the challenges marketing faces today and how data visualization and easy-to-use analytics help to increase your marketing effectiveness.
You’ll learn how to:
- discover and test new campaign opportunities
- optimize marketing expenditures
- understand the value and impact of each channel
- independently deliver insights & results on the spot
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.