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Analytics: An Inside Perspective

Kelley Blue Book Puts a High Value on Analytics

About this paper

You would expect Kelley Blue Book to capitalize on analytics to generate more than 324 million vehicle value reports a month. But the leading provider of prices, values and reviews on new and used cars didn't stop there. The success of its valuation project led to an outpouring of demand for analytics in other business areas, such as customer analytics, Web design, product testing, demand planning, financial forecasting and market research. In this webinar conclusions paper, Shawn Hushman, Vice President of Enterprise Analytics for Kelley Blue Book, describes how his company embedded SAS® Analytics into all those facets of the business – creating a culture of analytics by gaining the necessary executive commitment, analytics talent, technology infrastructure and workflow.

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