About this paper
Social media data and other types of unstructured text data represent a largely untapped opportunity for the hotel industry. Find out how leading-edge text analytics technologies can turn unstructured text data into meaningful information that you can use to inform not just marketing, but all areas of the business – from customer relationship management to quality assurance, revenue management and operations.
About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
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