About this paper
Social media data and other types of unstructured text data represent a largely untapped opportunity for the hotel industry. Find out how leading-edge text analytics technologies can turn unstructured text data into meaningful information that you can use to inform not just marketing, but all areas of the business – from customer relationship management to quality assurance, revenue management and operations.
About SAS
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.
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