About this e-book
CSPs spend more than 50 percent of their budgets on growing their networks, but few use analytics to guide capacity-planning decisions. One reason is that CSPs operate in information silos. Customer management divisions are separate from network management, so it’s impossible to know what each customer is experiencing at a detailed level. Studies and surveys show that churn is a direct result of CSPs not knowing their customers well. How can CSPs learn to do more with less? The answer is advanced analytics.
In this e-book, you’ll learn how analytics can help CSPs make smarter decisions about their complex networks – and read three case studies showing how telcos around the world are using analytics to improve the customer experience.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.