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White Paper

Making Real-World Evidence Real

How life sciences companies can generate new insights about their therapies in action

About this paper

The business of life sciences R&D is fundamentally shifting – from a primary focus on regulatory approval to a broader view on widespread adoption by providers and payers…  from showing the value of treatments in controlled, isolated clinical settings to proving it in large target populations and real world conditions.  The opportunity is at hand to gain insights from tens of thousands of patients, as opposed to the limited population of a clinical trial.

This paper describes the technology building blocks that deliver this type of insight:  a common data model, fit-for-purpose analytical applications, user-friendly interfaces and high-performance computing that delivers answers on the fly from big data.

About SAS

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