About this paper
Consumers now expect a seamless experience regardless of how they engage with you - whether it be online, via an app, a call centre or in person; and they expect their personal information and data that’s been made available to be used to deliver relevant, highly personalised experiences.
Yet most organisations are only using a limited amount of data to try to understand their customers. In fact, most UK organisations admit to using a fraction of the valuable data available to them, and they will often analyse it using basic tools or spreadsheets that fail to provide a single view of the customer. What’s needed is an approach that allows organisations to concentrate on delivering a superior customer experience by achieving relevancy at every touchpoint based on an understanding of each individual customer – a segment of one. Organisations acknowledge the ability to this in real time could see a major uplift in revenue.
This report looks at where organisations are on this journey and the obstacles holding them back.
SAS는 분석 부문의 선두 기업입니다. SAS의 혁신적인 소프트웨어와 서비스는 전세계 고객사가 데이터를 기반으로 인텔리전스를 극대화할 수 있도록 지원합니다. SAS는 THE POWER TO KNOW®를 실현합니다.