About this paper
Consumers now expect a seamless experience regardless of how they engage with you - whether it be online, via an app, a call centre or in person; and they expect their personal information and data that’s been made available to be used to deliver relevant, highly personalised experiences.
Yet most organisations are only using a limited amount of data to try to understand their customers. In fact, most UK organisations admit to using a fraction of the valuable data available to them, and they will often analyse it using basic tools or spreadsheets that fail to provide a single view of the customer. What’s needed is an approach that allows organisations to concentrate on delivering a superior customer experience by achieving relevancy at every touchpoint based on an understanding of each individual customer – a segment of one. Organisations acknowledge the ability to this in real time could see a major uplift in revenue.
This report looks at where organisations are on this journey and the obstacles holding them back.
SAS는 분석 부문의 선두 기업입니다. SAS는 8만여 곳 이상의 기업에 혁신적인 분석, 비즈니스 인텔리전스(BI), 데이터 관리 소프트웨어와 서비스를 제공함으로써, 고객사가 신속하고 정확한 의사결정을 내릴 수 있도록 지원합니다. SAS는 1976년부터 전 세계 고객사에게 ‘THE POWER TO KNOW’에 입각한 서비스를 제공하고 있습니다. THE POWER TO KNOW®.