About this paper
Most businesses and professions have their own descriptive jargon that has fallen into everyday use even though the meaning may have changed substantially from what was originally intended, and marketing is no different. The terms "above the line" (usually intended to describe mass marketing and advertising) and "below the line" (used to define data-driven, direct marketing) are still frequently used, even though they no longer adequately cover the breadth of modern marketing practices.
SAS는 분석 부문의 선두 기업입니다. SAS의 혁신적인 소프트웨어와 서비스는 전세계 고객사가 데이터를 기반으로 인텔리전스를 극대화할 수 있도록 지원합니다. SAS는 THE POWER TO KNOW®를 실현합니다.